Suzann Pettersen wins the LPGA Safeway Classic during sudden-death playoff...
...and she looked great doing it showing off her Signature Swoosh Cut Out II** belt by Nike Golf Accessories/Spirit Leatherworks, LLC. Suzann enhanced the Nike Golf apparel by taking her cue from the fashion world and casually tucking her top to emphasize her belt buckle. It's great to see the ladies making a strong fashion statement!
Athlete Insights: The Dunk NG
Oven Profile: Mike Taylor
Athlete Insights: SQ MACHSPEED Black Driver
Oven Tech: Women's Footwear
Oven Tech: Men's Footwear
Nike Lunar Technology Keeps Soaring with the Introduction of the Nike Lunar Ascend
- Nike Golf combines innovative technologies to create the ultimate lightweight summer golf shoe -
BEAVERTON, Ore. (January 19, 2012) - Leveraging the success of the Nike Lunar Control men's golf shoe, Nike Golf is expanding its Lunar offering with the addition of the new Nike Lunar Ascend men's golf shoe. Loaded with innovative Nike technology, the Nike Lunar Ascend features Nike's Hyperfuse construction and Integrated Traction.
Available on January 1, 2012, The Nike Lunar Ascend is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike Golf collaborated with Nike Inc. to utilize Hyperfuse construction to deliver the perfect summer golf shoe.
An upper construction technique that originated in Nike Basketball, Hyperfuse construction is an innovative multi-layered construction that ensures lightweight support, comfort, breathability and durability. Hyperfuse is an engineered composite of three different materials: an internal synthetic underlay for structure and support, a performance mesh layer for breathability and a thin TPU durable outer layer for additional protection and support. The base stability layer and the breathable layer are fused together with the thin TPU skin layer for a no-sew construction. Hyperfuse construction allows the Nike Lunar Ascend to achieve structure and stability while maintaining lightweight breathability. This Nike innovative technology results in a serious performance golf shoe.
The Nike Lunar Ascend utilizes the Tour-proven Lunarlon foam cushioning paired with an Integrated Traction performance outsole. Integrated Traction is a molded TPU outsole that enhances traction and ground feel while reducing the overall weight of the shoe. The lower profile of the Nike Lunar Ascend increases stability while utilizing Integrated Traction to eliminate spike pressure and maintain traction. The Integrated Traction outsole allows more flexibility and greater natural motion for the foot.
Developed in Nike's Innovation Kitchen, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support.
Packed with golf-specific technology, the Nike Lunar Ascend is the pinnacle lightweight and breathable performance summer golf shoe.
- Hyperfuse technology combines synthetics, mesh and TPU
- Lunarlon cushioning in heel
- Full-length comfort sockliner
- Full-length TPU Integrated Traction
- Nike Power Platform
Nike Lunar Ascend
Colors: White/Black-Action Red-Granite; Black/Black-Grey-Electric Green; Soar/White-Metallic Cool Grey-Black; Cool Grey/White-Black-Action Red
Blending Art and Science, Nike Golf Introduces the Method Concept Putter
- Nike Method Concept putter has the appearance of a blade with the stability and roll of a mallet -
BEAVERTON, Ore. (January 10, 2012) – The Nike Golf Method putter franchise is expanding its boundaries in a Nike way with the introduction of a new mid-Mallet putter, the Nike Method Concept. Inspired by the notion of the Concept car, Nike designers have created an iconic shape that blends art with science without sacrificing the game-changing performance that Nike Method technology delivers – a smoother stroke and a truer roll with far less skid.
The art is in the profound shape. This radical shape has the appearance of a blade, yet plays like a mallet. This bold red front and the strong black back design radiates Nike and will appeal to those who are curious and are looking for ways to bring a new level of confidence to the putting green.
The science is in the multi-material technology and the distinctive two body parts. The face of the putter is light, weighing only 90 grams. The body is heavy, weighing 200 grams. This innovative combination of the two sections results in a very high MOI-to-head ratio putter with a small mallet footprint. While the Nike Method Concept has a small mallet footprint, it provides the stability of the largest mallets in the game.
The lightweight aluminum face and a high-mass stainless steel body position the center of gravity farther back in the head and lower to the sole, delivering a truer roll. As with the successful Nike Method putter franchise, the Method Concept also features Nike's polymetal groove technology that generates a faster forward roll at impact for increased accuracy.
"We are giving consumers something new and something better," said David Franklin, Master Model Maker, Nike Golf. "There's a reason the shape is the way it is. It allows us to infuse vital science and powerful technology that delivers a very high MOI in a relatively small package."
The Nike Method Franchise has more than 35 worldwide wins on the professional tours, including three major championships.
"Method technology has such a good feel and it rolls the ball beautifully," said Nike Golf athlete and 2011 Masters Champion, Charl Schwartzel. "Those two aspects in putting are very important."
Availability: February 17, 2012
MAP: $199.00, RH/LH: 32", 33", 34"
MAP: $229.00, RH 41", 43" Mid-Length
Nike Golf's New NexCOR Club Face Technology Redefines the Meaning of Speed for Increased Distance Throughout the Bag
-Consumers will be able to judge Nike VR_S speed for themselves in Nike Golf's Speed Trials at golf stores across the globe this Spring-
BEAVERTON, Ore. (January 3, 2012) - Nike Golf's relentless pursuit of innovation will elevate the meaning of speed and distance for a full bag of clubs with the introduction of the new Nike VR_S family on February 3, 2012. Nike's new VR_S club line is an extension of the successful Nike VR franchise, which has more than 50 worldwide professional wins including three major championships. The Nike VR_S family includes drivers, fairway woods, irons and hybrids -- all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.
The Nike VR_S distinguishes itself from the original VR line with its pure emphasis on speed (hence the "S" in the name). The Nike VR_S line features NexCOR Technology for slower swing speeds while the Nike VR Pro LE combines both NexCOR and the variable Compression Channel for faster swing speeds. Each club in the VR_S family will have a laser engraved NexCOR logo – a shape that mirrors the face construction inside the head, optimizing speed.
Despite the USGA's industry limitations on the driver, Nike engineers have executed an all-encompassing approach to delivering the golfer extra distance by shifting their attention to the full bag, taking every shot in the entire round and the resulting cumulative effect of distance into consideration. To generate speed and distance to every club in the bag, Nike Golf engineers focused on the "face" of not just one club such as the driver or irons, but also fairway woods and hybrids. Their aim was to create groundbreaking innovative technology that would create the fastest and hottest face on every club. Their answer was Nike's exclusive NexCOR face technology.
"In golf, when we talk about distance, the first thing that comes to mind is the driver," said Tom Stites, Director of Club Creation for Nike Golf. "We decided to look beyond that and focus on the entire bag from a holistic point of view. We discovered that NexCOR face technology adds distance and will play a critical role in helping golfers to become better. They'll be hitting more shorter irons on their approach shots."
Nike's new NexCOR Face Technology maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag. The location of the NexCOR technology differs from club to club.
"In setting out to create the fastest and hottest face, we know that consumers don't hit it in the same spot on the face every time," said Stites. "We conducted impact studies and were able to "map" where consumers hit the ball on the face at impact on every club. Based on those results, we are able to move this NexCOR technology around on the face. The location of NexCOR on the face differs on every club. Not every face is identical."
Starting in March through May 2012, Nike Golf will be conducting VR_S Speed Trials at hundreds of participating golf retail shops and golf courses across the country. Nike's VR_S Speed Trials will allow consumers to compare the speed of what's in their current bag to the new Nike VR_S products on a launch monitor. Their accumulative distance will be tallied and recorded on a national leaderboard that will be featured on www.nikegolf.com. For a list of golf shops participating, go to www.nikegolf.com. To view some Nike athletes going through the speed trials, go to: www.youtube.com/nikegolf.
Availability: February 3, 2012
Golfweek (April 22, 2011)
Nike chief Cindy Davis aims for peak performance
Dressed as if she should be starring in a Nike commercial, Cindy Davis, outfitted head-to-toe in swoosh-stamped gear, is hurdling tree roots, stomping through muck and tackling an ascent that would leave most gasping. It's a chilly March afternoon, and Davis is trail running amid dense trees cloaked in fog and mist that make the place feel enchanted. A veteran of six marathons, she is a believer in holistic wellness and insists it's the key to handling the rigors of her job as Nike Golf president. Asked just how tough her work can be, Davis, 49, answers quickly, "It's intense." That's probably an understatement, considering the many factors stymieing the golf industry. Participation is sliding, U.S. Golf Association limitations make product advances difficult, and many companies are competing on price, clinging to what remains of their market share.
PGA.com (April 18, 2011)
Woods in China to promote golf, says swing changes starting to pay off
Tiger Woods is crediting his new swing with helping bring back the fun and excitement in his game. Woods was back at work Tuesday, promoting his sponsors and the game of golf in China less than 48 hours after a dramatic final round at the Masters. "I hit the ball really well on the weekend and made some shots -- those are shots I know I can hit. That was fun and exciting," Woods told a gathering at the Mission Hills clubhouse near the southern Chinese city of Shenzhen. "It's really starting to feel pretty good. This week was a pretty good week." Woods was conducting a clinic for junior golfers later Tuesday before moving onto Beijing and then to Seoul, South Korea. He said he was impressed with the growth of golf in China, where the sport is booming, and has predicted Chinese golfers will break into the top 50 in the world. "It's been really neat as a player who has come here for a number of years to see the development of the fans and their knowledge of the game and their enthusiasm for the sport," he said. "These fans are certainly much more knowledgeable now.
GolfChannel.com/Global Golf Post (April 27, 2011)
Nike VR Drivers Big Hit on Tours
The new Nike VR Pro driver has already received plenty of validation on the world tours. Anthony Kim and Francesco Molinari put it in play at the end of the 2010 season. John Cook used the club to win the season-opening event on the Champions Tour this year and again two weeks ago. And the VR Pro was in the bag of Venezuela rookie sensation Jhonattan Vegas when he captured the Bob Hope Classic at the end of January. Vegas averaged 309 yards off the tee over the five rounds of the Hope, each of which he scored in the 60s. And on two of those rounds he hit the fairway every time he hit his driver. Not a bad way for Nike to usher in the latest addition to its premium VR line.
Gear Patrol.com (April 2011)
Nike 20XI Golf Ball
In an industry mired in technical jargon and seemingly endless "advancements" it's easy to dismiss promises of revolutionary breakthroughs. Last Fall, Nike made just such a claim, when they showed off their 20XI golf ball and while I was intrigued by their new thinking, the proof would be settled on the course. At the core of the new 20XI golf ball and Nike's optimism is a new RZN material (resin) that Nike claims is both lighter and has the highest MOI, which helps boost energy transfer from club face to ball and provides added control. The result is a ball that holds its speed better and is less likely to drift offline after the apex - also resulting in a ball easier to launch. That's never a bad thing. Easily earning its place as the best ball ever made by Nike this ball will undoubtedly find its way into the bags of better golfers, pros and amateurs alike.